Manufacturers HDTV targeting large diagonal
Proceedings of the recent annual conference of DisplaySearch HDTV show that the overall economic downturn, most expressed reflected in the U.S., virtually no impact on the prosperous development of high definition television market. While in the past few years, manufacturers complained of falling prices, the emergence of many new brands and some confusion in its choice of buyers, the volume of shipments of HDTV in North America by 17% higher than last year’s figures. This means that with the correct pricing policies existing demand could provide a stable level of sales - note the experts.
A year earlier producers began to express concerns about too rapid price declines, threatened profits, but their concerns proved premature. Overly enthusiastic discount players eventually slowed in its development, and some did and came out of the game - as, for example, went bankrupt Syntax-Brillian. On the other hand, buyers have also already feel the difference between the standard “image” and high-resolution image, and increasingly common standards for HDTV fuels even more interest in such devices.
At the same time, analysts predict that the peak average selling prices (average selling price, ASP) will be in 2008, and thereafter to maintain the sale prices manufacturers will be forced to offer devices with a wide variety of functions and large size displays. It is expected that from these considerations, many companies focus on segment models with a diagonal 60 “and over, slowly losing in price than televisions from 40″ -44 “screens. Doubt that there will be willing to play in the budget segment, focusing on those buyers , Whose inclusion in HDTV stopped too high prices.
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