The prospects of competing with AMD processors Intel Atom
Several days ago the company in the person of AMD’s new executive director Dirk Meyer announced plans to enter the market cost of processors for portable electronics, in particular, working with computers for Internet access. Then an indicative date for the release of new devices known as the autumn of this year - according to unofficial information, in November 2008. But only recently received information saying that the new products we would have to wait much longer - likely will fall only announce processors.
According to Nigel Dessau , chapter marketing department AMD, the company currently only interested in market processors for portable computers, go to him chip in the short term, no plans. According to him, the company does not deny the importance of this market segment microprocessors, as does and does not deny its growth, but become a prominent player in this field has not yet been able to AMD. Thus, given information about new product announcements this fall, it can be assumed that commercial ready solutions based on AMD is unlikely to emerge before the end of 2009, the beginning of 2010. Indeed, after the announcement the company would take several months, until spring 2009, to design and manufacture of microchips technology training, and by the end of summer, their decisions will prepare OEM-partner companies. And only a few months later, still on the market to start seeing netbuki chips based AMD.
Moreover, even the company Intel does not deny the fact that laptops on processors Atom decisions are numerous trade-offs - complete work on documents is complicated compact size of the devices, as well as the keyboard; device also can not boast high performance, which reduces the list of tasks, that can perform Atom-system. In addition, the company Intel had some problems with the positioning of processors, which may well be seen as competitors chip Celeron, and therefore had to artificially reduce the functionality and netbook in order to prevent their competition with the entry-level desktop computers. But most importantly, that the low cost of integrated circuits does not allow to obtain substantial benefits from the development, production and sales of these decisions. This makes the task of effectively combating the price is very difficult for AMD in mind so much the lack of resources, which has Intel.
Competing with Intel on a new market for AMD compounded by the fact that chip does not yet have in its arsenal of system logic, suitable for this type of devices like laptop computers. In addition, the company has not yet mastered 45 - nm process, and thus would be compelled to produce 65 - nm processors, which are unlikely to be able to boast a record low power consumption.
At the moment we can say the following: information on the characteristics of processors Bobcat, which consume between 8 and 10 watts, and are subject to 65 - nm rules, suggests that these solutions can become the basis for future products. Urgent low market entry and inexpensive processors for AMD is impossible today - competition with Intel is likely to simply unequal, and therefore meaningless.
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