AMD / ATI continues over NVIDIA?
Exit successful video chip AMD RV770 forced competitors from NVIDIA GPU to reduce the price of the last generation GTX 280 and GTX 260. It has been only a few weeks from the official start of sales of new video cards based on video chip from NVIDIA, but now in connection with stiff competition from AMD they had to reduce prices.
Representatives NVIDIA stated that the cost GeForce GTX 280 is now reduced to $ 499, while the GTX 260 to $ 299. Initially, the prices of new videochipy were $ 649 and $ 399 for the GTX GTX 260 and 280 respectively. Now the price of GTX video card to 260 will correspond to the price of ATI HD 4870 graphics cards. Later this quarter, ATI, as expected, will start selling HD 4870 graphics card X2, which will be on board two video chip RV770. This video will be highly decision of ATI for enthusiasts.
The new pricing strategy for AMD / ATI enabled it to have significant pressure on NVIDIA at this stage of the competition for market sales video chip. His advantage AMD / ATI has received not only through individual competitive chips, but all their new policy as a whole has borne fruit. Instead orientation on the production of expensive and high video chip AMD / ATI focused on the release video chip medium price segment, with an optimal price / performance, and then the creation of hi end systems, by placing at one of several video card these low cost chips.
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