The volume of mobile payments market will reach $ 300 billion by 2013
Annual growth of payments committed via mobile phone, for the purchase of digital material and products will lead to a fivefold increase over the next five years. The increase in the number of payments via mobile devices to pay for tickets and music, games and books will exceed $ 300 billion per year worldwide by 2013, predicts Juniper Research.
Traders in North America and Western Europe are just beginning to realize the possibilities of mobile payments market as the fourth channel. Retail sellers should take into account the benefits of mobile commerce and web-draw attention to the success of online stores in total sales. There is a need as quickly as possible use of the payment of goods from mobile phones to provide consumers with convenient system, familiar to them on purchases in the network using conventional computers.
According to the report, between 2008 and in 2013 among all digital and physical goods will make up 40% of ticket sales for travel on different modes of transport and to attend sporting or cultural events.
The Far East and Western Europe will become leaders in mobile payments by 2013, they will have about 60% of all transactions. Western Europe, for the moment, the leader in sales of digital products and services, perpetrated through SMS, and in Japan developed a very tangible trade products via the Internet through mobile devices.
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