New RV770 graphics : ATI Radeon HD 4850 graphics cards
GPU traditional research and development in accordance with the time, graphics chip maker will first high-end graphics chip design, and then deleted in accordance with the design and shift to low-end, the high-end graphics chip design complexity, the cost, time very Giant And the market space is narrow and display a more realistic significance for the high.
According to AMD senior vice president and general manager of graphics product group, Rick Gergman said that if the research and development resources and continue to fight rival high-end market, it would be better to do a good job-performance graphics chip, cost-savings, time, high-end graphics market while dual-crystal - Filled products, provide more extension of the product line.
Thus, for several generations in the graphics card market in the loss of AMD for a Zhanxian Ji, a traditional GPU to the research and development strategy, the new RV770 graphics in pursuit of the ultimate goal of cost-effective, only for the mainstream market (US $ 200 — $ 300), and NVIDIA to track the performance of meaningless numbers game.
As NVIDIA is the traditional time-launched high-end research and development GT200, but neglected preparedness Radeon HD 4800 family, AMD organic markets in the performance of Xiatou incense, and forced more than high-end GeForce 9800GTX face substantial price cuts, has failed to stop the strong RV770 Offensive.
According to market research agencies Jon Peddie Research report pointed out that in 2008 the global high-end graphics card market (> US $ 250) to the scale of only about 4 million, and the performance-class graphics card ($ 151 to 249) the size of the market is as high as 1 million to 5400, AMD to turn one city, focus on market-level performance is absolutely clever approach.
According to the latest AMD planning, on the 25th released Radeon HD 4850 and Radeon HD 4870 products, suggested retail price of $ 199 U.S. dollars respectively, and $ 299. In addition, AMD will release the third quarter of double-RV770 high-end graphics cards, model for the Radeon HD 4870 X2, suggested retail price of $ 499 U.S. dollars, expected performance than the GeForce GTX 280 will be even stronger.
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