Blu-ray DVD format war in high resolution - The Blu-ray DVD sales
After the victory of Blu-ray DVD format war in high resolution, the format of Sony began to move many publishers. But if not accelerate the pace, it may not return home videos to a state of sustained growth for several years.
In December, when the fight between Sony and Toshiba had been in full swing, movies were a popular gift Rozhdestvenskim, 63% of all next generation DVD were Blu-ray. But in March, the first full month after the war formats ending defeat Toshiba, the share of Blu-ray according to Redhill Group has grown to 81%.
In the first quarter of this year has sold 4.9 million films on the next generation of carriers, of whom 3.8 million were in the Blu-ray. This half of the 9.8 million copies of 536 different types of films sold in the U.S. since the start of sales of Blu-ray and HD-DVD. However, this does not provide assistance to traditional DVD, sales of which perhaps reached its peak two years ago in respect of income.
Citigroup analyst Jason Bazinet (Jason Bazinet) believes that global revenue from wholesale sales of DVD, including only with rental movies in cinemas, in 2006 amounting to $ 25 billion and fell to $ 23.1 billion, this year is $ 21.4 billion “Industry seems to reduce prices to retain high demand” - he said in a recent forecast.
Library films experienced tremendous drop in sales on the DVD-media. While Disney receives the exclusive $ 2.3 million per year for each of its 990 film titles, most of the other studios earn only $ 300 thousand for each position in its library. Time Warner, with its 6600 titles receives less than all of the large number of black and white ribbons.
At the end of 2007 in the homes of Americans were about 3.5 million players Blu-ray, on average they bought them for three drive. In doing so, each holder of DVD-player has an average of thirty-ROM drive. This is not surprising, because most Americans are quite a transition from VHS to DVD and saw no point in a new move now on the Blu-ray. In addition, most of the Blu-ray players appeared in the homes thanks to Sony, they bundle its PlayStation 3 gaming console, and many owners do not even know that they can browse through with its Blu-ray discs.
Even when the price of stand-alone Blu-ray players will fall to $ 200, in the mass of Americans do not adopt its new technology, experts predict. This trend will continue until the end of 2009.
Many holders of these players are updated only a small portion of their film, usually blockbusters and science fiction. Bernstein analyst Michael Nathanson (Michael Nathanson) believes that the users of technology Blu-ray will be experienced by an average of six to ten discs. A price for the drive about $ 10 - $ 15 could be enough to give the home video collection.
In view of the fact that Blu-ray “eats” most of the sales of traditional DVD, analysts say that in the period from 2007 to 2011, the annual growth in revenue from home video together amount to 2.4%. Without Blu-ray home video will celebrate the loss of 2.2% per annum for the period. According to the forecasts it is expected that the autonomous market players in the U.S. from 1% at the end of this year will grow to 25% in 2011. By this time, the average price for the Blu-ray disc will drop from $ 28.50 to $ 24.43, while total revenue from movies on Blu-ray, sold in the U.S., will grow from $ 260 million to $ 4.24 billion.
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